Jeff Salve
Founder & CEO · Engineer · IT Professional · Calgary, Alberta
Jeff Salve was born in the Philippines and built his career as an engineer and IT professional in Calgary, Canada. He spent years in the trades and technology space — understanding both the grit of physical work and the precision of systems thinking. “Kokoy” was a name shared between him and his wife, a term of endearment that meant something only the two of them fully understood.
Together, they dreamed of going back to where they came from — not as visitors, but as providers. They dreamed of a mobile kitchen rolling through the streets of the Philippines, stopping wherever children were hungry, and simply feeding them. No program to sign up for. No paperwork. Just food, given freely.
Jeff's wife went home to be with the Lord in 2023. The dream they shared did not die with her. If anything, it became more urgent. Jeff built Jireh One Inc. with her memory as its foundation — a company whose profits would flow not just to shareholders, but to hungry children across the ocean.
PAVR.app was the first venture: a platform that brings transparency to asphalt paving estimates, giving homeowners confidence and giving contractors a professional edge. Every subscription paid fuels the mission. Ten percent of net profits goes to Helping Hungry Hearts — the charity Jeff and his wife dreamed of together.
What is “Jireh”?
“So Abraham called the name of that place, ‘The Lord will provide’…”
— Genesis 22:14
Jehovah-Jireh — the Hebrew name meaning “The Lord will provide” — was the name Abraham gave to the mountain where God provided a sacrifice at the moment of greatest need. It is a name rooted in trust, in faith tested and not found wanting.
We named our company Jireh One because we believe business can be an act of provision — not just for owners and investors, but for people who have nothing. If we build with integrity and give generously, we are participating in that ancient promise.
Our values
Faith in action
We don't wait for provision — we become it. Jireh means the Lord will provide, and we take that seriously. Every venture is an act of faith expressed through work.
Radical transparency
Whether it's a paving estimate or a charity dollar, people deserve to know exactly where their money goes. We show our work — always.
Build with integrity
We choose the harder right over the easier wrong. Enterprise-grade architecture. Honest business practices. No shortcuts. No compromise.
Generational impact
A meal feeds a child today. A scholarship shapes a leader for decades. We think in lifetimes, not quarters. Decisions are made with eternity in view.
Company timeline
Jireh One Inc. incorporated in Alberta, Canada
PAVR.app launched — serving asphalt paving contractors across Canada
Helping Hungry Hearts charitable initiative established under Jireh One Inc.
kokoy.org launched — first mobile kitchen planned for the Philippines
See what we're building
Two ventures. One mission. A promise that every dollar earned does more than grow a company.
Our Ventures